This is an explainer video produced by Joone Studios in Chicago IL. is a method and movement that is transforming how products are built and launched. These teachings began as a series of lectures and a blog penned by Eric Ries, which has been the inspiration for dozens of entrepreneurs and meetup groups worldwide. The Lean Startup has now launched its first product, a book that- because of employing its own methods, (and years of market testing with its early adopters) has debuted #2 on the New York Times bestseller list.

For more information visit Eric Ries’ blog: and buy the book at www.The Lean

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