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Troy Henikoff is a legend in the Chicago startup community. He started & sold a number of Startups, before becoming a full-time investor.

Currently, Troy is both Managing Director of Techstars Chicago (the leading 3-month startup bootcamp) and Managing Director of MATH Venture Partners (the M early-stage venture fund). He also teaches entrepreneurship at Kellogg School.

In this quick interview, Troy reveals how to identify & build your startup’s “Unfair Advantage.” He successfully convinced me that — without one — most Startups don’t stand a chance.

Stop tinkering with your product. Nail your distribution strategy — how you’ll capture customers (…and revenue). And your Startup will live to fight another day.

Pick up a copy of Jeff’s bestselling book, Recruit Rockstars: The 10 Step Playbook to Find the Winners and Ignite Your Business— www.recruitrockstars.com

More info on [Interview] How to Identify & Build Your Startup’s “Unfair Advantage” with Troy Henikoff

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